It’s the hair care brand everyone is talking about; Olaplex. Once only available in hair salons, the Olaplex brand name is now used in millions of homes around the world and considered a hair saviour for damaged, coloured, frizzy, dry and dull hair, bringing it back to life one treatment at a time.

From the iconic {Olaplex No.3 Hair Protector} to the everyday {shampoo and conditioner} that will transform the health and texture of every type of hair, there’s an Olaplex product for every mane. Shop the range at Cult Beauty and discover the holy grail of hair care that promises to repair and protect your hair from the bond outwards to serve up your shiniest, smoothest and healthiest hair.

BORN IN SANTA BARBARA, CALIFORNIA

Olaplex was created by Dean Christal in his family’s Santa Barbara home garage. Coming from a family of hair experts, Christal worked with scientists to discover the brand’s signature magic ingredient – Bis-Aminopropyl-Diglycol Dimaleate – which transforms the quality of hair from the colour and texture to its overall strength and health. This home-grown idea has evolved to become one of the biggest hair care names in the hair and beauty business, now selling millions of products every year in both salons and for home use.

PATENTED BOND BUILDING TECHNOLOGY

The secret behind Olaplex’s incredible success? The brand’s patented bond building technology and bond maintenance system. Working on a molecular level, Olaplex’s bond building technology is the first of its kind, repairing extreme damage and enabling hair strength that can be coloured and styled without damage. This active system works its way into the bonds that make up your hair and repairs them from the inside out with the active Bis-Aminopropyl-Diglycol Dimaleate ingredient.

Damage caused by heat, the environment, chemicals and ageing can cause dryness, frizz, split ends or overall dullness. Olaplex works to repair your hair and protect from future damage from your very first use.

DESIGNED FOR ALL HAIR TYPES

From poker straight hair to highly textured and frizzy hair, Olaplex is designed to offer the best possible results no matter what your hair type, leading to stronger and more resilient hair that feels and looks healthier. At Cult beauty, you’ll find the world-famous {Olaplex shampoo} and {conditioner} products that will change the way you wash your hair forever alongside the iconic product that starts the entire process, the {Olaplex No.0 Bond Builder}.

From serums to the cult-favourite {Olaplex No.7 Bonding Oil} that promises a luxuriously deep conditioning treatment for your hair, Olaplex is the brand of the moment for salon-fresh hair every single day.