INNISFREE

Considered the gold-standard of Korean skin care since its creation in 2000, innisfree is a testament to how nature can create unique, pristine beauty treatments. The founder Sunghwan Suh’s quest was born from watching his own mother craft beauty treatments from home-grown camellia oil and this journey eventually led him to the South Korea’s untouched Jeju Island. By selecting 14 natural ingredients, innisfree has created effective and innovative skin care for all skin types. The brand’s superior organic green tea harvest harnesses the island’s fertile volcanic soil and mineral-rich waters, where everything from leaf to stem is used (think: antioxidants and effective moisturise circulation), to create effective, nature-powered skin care.