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Give your sensitive skin the TLC it deserves with the help of these morning and evening skin care routines, featuring products that are specifically designed to soothe and strengthen sensitive skin.

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point — from vegan to recyclable packaging — that makes them all the more covetable...
Powered by Provenance, a software solution that uses blockchain technology to log impact claims, Cult Conscious rejects greenwashing by cutting through the industry 'noise' and equipping you with evidenced facts that matter.

SHOP CULT CONSCIOUS
Give your sensitive skin the TLC it deserves with the help of these morning and evening skin care routines, featuring products that are specifically designed to soothe and strengthen sensitive skin.

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point — from vegan to recyclable packaging — that makes them all the more covetable...
Powered by Provenance, a software solution that uses blockchain technology to log impact claims, Cult Conscious rejects greenwashing by cutting through the industry 'noise' and equipping you with evidenced facts that matter.

SHOP CULT CONSCIOUS
Give your sensitive skin the TLC it deserves with the help of these morning and evening skin care routines, featuring products that are specifically designed to soothe and strengthen sensitive skin.

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point — from vegan to recyclable packaging — that makes them all the more covetable...
Powered by Provenance, a software solution that uses blockchain technology to log impact claims, Cult Conscious rejects greenwashing by cutting through the industry 'noise' and equipping you with evidenced facts that matter.

SHOP CULT CONSCIOUS
What is Cult Conscious? Our transparent edit that provides at-a-glance confirmation of a product's sustainability claims via Proof Points that are powered by Provenance. What is Provenance? A sustainability software solution that empowers brands to share the strides they are making by connecting what they do to real data from the supply chain — saving you from needing to do investigative research! What are Proof Points? Buttons that live on brand and product pages to help you shop consciously, with confidence. From vegan to recyclable packaging and 56 more Proof Points, you can click the claims to find out more.

EVERYTHING YOU NEED TO KNOW ABOUT CULT CONSCIOUS

Look to this glossary to dive into the definitions of each Proof Point and learn more about the transparency technology.

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MEET THE FOUNDER: JESSI BAKER, CEO AND FOUNDER OF PROVENANCE

Dive into the story of the CEO and founder of Provenance: the software at the heart of Cult Conscious that's empowering brands to take steps towards greater transparency.

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MEET THE BRANDS MAKING MAJOR SUSTAINABLE STRIDES

Names you need to know, these brands are leading the way towards a more conscious beauty industry via mindful waste and packaging practices.

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CULT CONSCIOUS BRANDS

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From whether a product is vegan and cruelty-free to whether it’s housed in recyclable packaging, simply look for the tick to establish each product’s credentials (if a Proof Point is verified – meaning a third party has verified the accuracy of the statement – it will have a green tick next to it. If it doesn't have a green tick, it just means the information hasn't been verified by a third party but the brand will still have uploaded evidence that you can check yourself). Established and cool, indie brands have already elected to bare all and asked to be part of the scheme – from REN to Rituel de Fille – and we can’t wait to steer you towards the right products for you as more names volunteer to be part of the Provenance platform…